General description

Teagasc is an agri-food research institute which is fully integrated with advisory, education and training services for farmers and rural economy. Teagasc has a high level of resources devoted to knowledge transfer and as such has excellent linkages and access to agricultural and rural communities. The Advisory Service in Teagasc is delivered by approx. 120 advisors in 12 regional advisory areas. Through this service, Teagasc are in contact with over 140,000 farmers, approximately 45,000 of which avail of an intensive farm consultancy service.


Role in the project

With backgrounds in social and behavioural science, the Teagasc team will be involved in Use Case 4a ‘Geotagged photos’ where they will explore and identify social and behavioural barriers related to the implementation of a Geotagged photograph application for smartphone and mobile devices, and undertake user acceptance studies with farmers and advisors (WP2). They will also be responsible for carrying out workshops as part of WP3, and linking with WP5, specifically focused on privacy, data sharing, and data ownership to anticipate and respond to potential concerns held by farmers and advisors (and other key actors) related to several of the technologies introduced through the use cases. The Teagasc project team has extensive experience in multi actor approaches and carrying out social and behavioural research (including with farmers, rural actors, consumers and the general public) using both qualitative and quantitative research methods to support the responsible and acceptable introduction of technologies within agriculture.


Key persons involved

Dr. Áine Regan is a Research Officer in Behavioural Science with a background in psychology and expertise in responsible research and innovation, public engagement, behavioral research and science-based communications. She has worked in previous EU projects in the area of public engagement and communications within the agri-food sector and wider bioeconomy and is particularly interested in behavioural aspects of digitisation in agriculture.

Dr. Maeve Henchion is Head of the Department of Agrifood Business and Spatial Analysis. Maeve’s research interests span the supply chain and usually operate at the interface between social science and technical science. She has been involved in numerous national and European projects, most recently in the area of bioeconomy development.


Relevant publications

Regan, Á. Potvin Kent, M., Raats, M., McConnon, Á., Wall, P., & Dubois, L. (2017). Applying a Consumer Behaviour Lens to Salt Reduction Initiatives. Nutrients, 9(8), 901.

Devaney, L., Henchion, M., & Regan, Á. (2017). Good Governance in the Bioeconomy. Eurochoices, 16(2), 41-46.

Regan, Á., McConnon, Á., Shan, L. C., Raats, M., & Wall, P. (2016). Risk communication and social media during food safety crises: A study of Stakeholders’ opinions in Ireland. Journal of Risk Research, 19(1), 119-133.

Henchion, M., McCarthy, M., Resconi, V., Berry, D., & McParland, S. (2016). Stakeholder involvement in establishing a milk quality sub-index in dairy cow breeding goals: a Delphi approach. Animal, 10(5), 878-91.

Lefebvre, V., Sorenson, D., Henchion, M. & Gellynck, X. (2016). Social capital and knowledge sharing performance of learning networks. International Journal of Information Management, 36(4), 570-579.


Relevant projects and activities

• Bio-Éire - A Bioeconomy for Ireland - An Evaluation of Development Opportunities, Policies and Initiatives Shaping Ireland’s Transformation to a Sustainable Low Carbon Bioeconomy.

• H2020 CommBeBiz - Bridging research and innovation efforts for a sustainable bioeconomy.

• Sustainability and Consumers’ Use of Mobile Technologies in Food Related Search and Engagement.

• Economics of Information Systems and Sharing in Beef Value Chains – Advancing Efficiency, Competitiveness, and Innovation.